About Cashflowy
Built by entrepreneurs. Backed by bookkeepers. Powered by AI that works for humans, not the other way around.
Cashflowy is a U.S.-based fintech company built to help the self-employed keep more of their money, work fewer hours, and finally feel in control of their business finances.
One-person businesses are the future. They deserve tools designed for their reality. No spreadsheets. No confusing software.
Just real-time clarity, simple systems, and bookkeeping that takes under an hour a month.
Most have no idea how much money they are losing simply because their systems are working against them.
Our Mission
To help self-employed professionals keep more of the money they work so hard to earn.
- Put more cash in your bank account
- Spend less time on bookkeeping
- Avoid tax surprises
- Stop hidden profit leaks
- Price and plan with confidence
- Make smarter decisions, faster
Our Story
Founded by Heidi DeCoux, a lifelong entrepreneur with 20+ years building and scaling businesses.
- After supporting thousands of self-employed professionals, she kept seeing the same pattern: smart, capable people were overwhelmed, under-supported, and making decisions without clear financial data.
- Most had no idea how much money they were losing simply because their systems were working against them.
Cashflowy grew from one belief: when you understand your numbers, you unlock your freedom.
Meet the Team
At Cashflowy, we're a small but passionate team of growth and product thinkers who believe that great tools create great outcomes.
Sacha Dumay
Chief Technology Officer & Co-Founder
Lana Shlafer
Chief Marketing Officer & Founding Partner
And behind us is a global team dedicated to making Cashflowy run seamlessly for you every day.
Where We Work
Headquartered in the United States, Cashflowy operates as a remote-first team.
We serve self-employed professionals across the entire U.S. market, offering simple, clear financial tools built for real life.
Our engineering hub is based in Lisbon, Portugal, where our development team works closely under Sacha's leadership to build secure, stable, and intelligent systems our users can trust.
Everything we build starts with one question: will this make running your business easier?
Your Data Stays Yours
Your trust is something we earn, not assume.
We never sell your data.
We never share your financial information with companies like OpenAI.
Secure Data Sharing.
We only exchange what's required to operate securely with highly regulated partners such as Plaid, the same infrastructure used by companies like Venmo to connect accounts safely.
Privacy-First Financial Intelligence.
We study financial patterns, not identities, to improve your insights while keeping your data private. Always.